{"id":1766,"date":"2015-04-17T10:16:22","date_gmt":"2015-04-17T14:16:22","guid":{"rendered":"http:\/\/localhost\/felicity\/old\/?p=1766"},"modified":"2015-04-17T10:16:22","modified_gmt":"2015-04-17T14:16:22","slug":"8-tips-to-help-successfully-execute-your-social-media-plan","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/8-tips-to-help-successfully-execute-your-social-media-plan\/","title":{"rendered":"8 Tips to Help Successfully Execute Your Social Media Plan"},"content":{"rendered":"

\"social_media\"<\/a><\/p>\n

As a communications and social media specialist, I often get asked \u00a0by clients and business owners how to successfully execute a social media plan. Based on this recurring inquiry, I\u2019ve outlined 8 tips that should be considered by any business when looking to bring social media goals and strategy to life.<\/p>\n

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  1. Content: think quality vs. quantity<\/strong><\/li>\n<\/ol>\n

    Your content is the substance of your social media platform and should provide value to your audience. Before you post anything, take a step back, think, read, and edit your content. Don\u2019t risk looking egocentric by basing all your posts on what you have to offer. No one wants to read a blatant sales pitch. Instead, include a variety of interesting and creative materials\u2014promotions, images, and engaging content\u2014which you have developed and sourced because you feel your community will get something out of it. Be sure to develop a combination of original content (linking back to your own site) and curated content (sharing links to others’ sites). According to this research<\/a>, linking back to your own site 25 to 50% of the time will give you the best results. Ultimately, when developing your content you should ask yourself: \u201cWould I actually take the time to read this and share it?\u201d You always want the answer to be yes.<\/p>\n

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    1. \u00a0Adapt your content appropriately for each platform<\/b><\/li>\n<\/ol>\n

      Each social media platform has a different function and works best with a particular content format. Your social media strategy will help you determine which platforms you want to utilize, but once you\u2019ve done so, \u00a0it\u2019s important to tailor your posts, videos, and images to each platform\u2019s unique specs and ensure you have appropriate copy length.<\/p>\n

      Here\u2019s an example: <\/b>If \u00a0you want to promote your brand\u2019s newest running shoe line, you might consider doing the following on each social platform:<\/p>\n