{"id":1603,"date":"2015-02-25T21:20:13","date_gmt":"2015-02-26T02:20:13","guid":{"rendered":"http:\/\/localhost\/felicity\/old\/?p=1603"},"modified":"2015-02-25T21:20:13","modified_gmt":"2015-02-26T02:20:13","slug":"beyond-affiliate-links-the-power-of-pinterest","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/beyond-affiliate-links-the-power-of-pinterest\/","title":{"rendered":"Beyond Affiliate Links: The Power of Pinterest"},"content":{"rendered":"

Last week Pinterest announced they would be\u00a0cutting off the use of affiliate links<\/a>, a traceable way\u00a0‘pinners’ could share for retailers and then earn commission on the\u00a0resulting traffic or sales. This has drawn the ire of many\u00a0prominent\u00a0beauty and fashion bloggers who were using this as a way to generate revenue.\u00a0<\/em><\/p>\n

The stated intent from Pinterest, however, was to curb “spammy behaviour” and reduce the amount of\u00a0irrelevant\u00a0pins and broken links found on the site. According to Pinterest, by removing the “easy money” approach, brands, bloggers, and other power pinners\u00a0will need to refocus their\u00a0creative energy\u00a0on developing authentic relationships with their Pinterest communities.<\/em><\/p>\n

We checked in with\u00a0Paula Coop McRory<\/a> who has singlehandedly developed a thriving community of more than\u00a04.5 million followers on Pinterest to see what her thoughts were on this decision, and where Pinterest could be headed next.\u00a0<\/em>
\n\"Paula_Coop_Pinterest\"<\/p>\n

You’ve been on Pinterest for several years now. What are the most significant changes you’ve noticed in its platform?\u00a0<\/strong>
\nPinterest is all about the power of the image. A single image can evoke many different stories from the people viewing it. Paired with the shift in branding and marketing over the last few years, having the ability to build boards while collaborating with brands, and seeing the platform grow and its content ever-changing, is what keeps me pinning.<\/p>\n

Why do you think Pinterest continues to be a compelling platform, especially for bloggers and even more particularly in beauty and fashion?<\/strong>
\nPinterest is a platform that’s all about sharing and finding new content. Having access to a constant feed of beautiful imagery is not only inspiring for lifestyle bloggers, but a great way to source trends for everyone.<\/p>\n

Recently Pinterest announced that they are cracking down on affiliate links, which has caused a bit of an uproar among beauty\/fashion bloggers. What are your thoughts?<\/strong>
\nI\u00a0am happy for the change and am excited to see how this pushes influencers and brands to be that much more creative. I really respect that Pinterest is interested in maintaining authenticity while helping protect the interests of power pinners.<\/p>\n

Do you see this having an impact on your use of Pinterest?\u00a0<\/strong>
\nNot at all. I embrace change and thrive off creativity. Pinning has become a part of who I am. I find curating content meditative and very fulfilling.<\/p>\n

Where do you see Pinterest going\u2014and more specifically your habits on Pinterest\u2014in 2015?<\/strong>
\nI can’t wait to see how it grows. As a society, we have become much more comfortable with and dependent on images\u2014this is what Pinterest is at its core. From the map-it tool, to the community and secret boards, to the introduction of video, and the fact you can create and share it all from your smartphone, I can only see Pinterest becoming stronger.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Last week Pinterest announced they would be\u00a0cutting off the use of affiliate links, a traceable way\u00a0‘pinners’ could share for retailers and then earn commission on the\u00a0resulting traffic or sales. This has drawn the ire of many\u00a0prominent\u00a0beauty and fashion bloggers who were using this as a way to generate revenue.\u00a0 The stated intent from Pinterest, however, […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2],"tags":[],"acf":[],"yoast_head":"\nBeyond Affiliate Links: The Power of Pinterest - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/beyond-affiliate-links-the-power-of-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Affiliate Links: The Power of Pinterest - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"Last week Pinterest announced they would be\u00a0cutting off the use of affiliate links, a traceable way\u00a0‘pinners’ could share for retailers and then earn commission on the\u00a0resulting traffic or sales. 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