{"id":1476,"date":"2014-11-19T08:59:17","date_gmt":"2014-11-19T13:59:17","guid":{"rendered":"http:\/\/localhost\/felicity\/old\/?p=1476"},"modified":"2014-11-19T08:59:17","modified_gmt":"2014-11-19T13:59:17","slug":"digital-crisis-court-public-opinion-hellmans-vs-hampton-creek","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/","title":{"rendered":"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek"},"content":{"rendered":"<p>\n\tWhat does it take to weather a digital&nbsp;crisis?\n<\/p>\n<p>\n\tAlmost every brand, every company or every person has the potential to find themselves in a situation where they are surrounded by the digital equivalent of a pitchfork wielding mob. Where and why angry and upset individuals congregate can shift (for better or for worse) in a matter of days. Hours even.\n<\/p>\n<p>\n\tWhat do you do?<\/p>\n<div id=\"attachment_1477\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\" https:\/\/felicitypr.com\/wp-content\/uploads\/2014\/11\/mayo_felicitypr.png\"><img aria-describedby=\"caption-attachment-1477\" loading=\"lazy\" src=\" https:\/\/felicitypr.com\/wp-content\/uploads\/2014\/11\/mayo_felicitypr-300x199.png\" alt=\"Photo: Stacy Spensley\" width=\"300\" height=\"199\" class=\"size-medium wp-image-1477\" \/><\/a><p id=\"caption-attachment-1477\" class=\"wp-caption-text\">Photo: Stacy Spensley<\/p><\/div>\n<p>\n\tLast week, we saw the classic David &#038; Goliath storyline play out when&nbsp;<br \/>\n\tnews broke&nbsp;about Unilever, parent company to the leading mayonnaise, Hellman&#8217;s,filing a lawsuit against startup competitor Hampton Creek. Just Mayo, the name of Hampton Creek&#8217;s eggless spreadable product, has seen positive consumer awareness (and resulting sales) skyrocket due to Unilever&#8217;s lawsuit. The public response has overwhelmingly been either:\n<\/p>\n<ul>\n<li>Preference for Just Mayo over Hellman&#8217;s<\/li>\n<li>No experience trying Just Mayo, but still furious with Hellman&#8217;s for picking on &#8216;the little guy&#8217;<\/li>\n<\/ul>\n<p>\n\tThe plot thickened this week when it was reported that <a href=\"http:\/\/thechronicleherald.ca\/business\/1251652-hellman%E2%80%99s-tweaks-website-after-some-products-don%E2%80%99t-meet-mayo-rules\">Hellman&#8217;s was discretely changing the positioning on some of its own egg-free mayonnaise-ish products.<\/a>\n<\/p>\n<p>\n\tCue even more upheaval and outrage from the social media mob.\n<\/p>\n<p>\n\tThe claim made by Hellman&#8217;s is that Hampton Creek is misleading consumers with their logo and name. But&#8230;<\/p>\n<p>  <em><strong>do we as consumers have the capacity &#8211; and with social media, the tools &#8211; to overrule what ultimately will be left up to the courts to decide? To refute this belief?<\/strong><\/em>\n<\/p>\n<p>\n\t<em><strong>Who gets to deliver the verdict on the Hellman&#8217;s brand?<\/strong><\/em>\n<\/p>\n<p>\n\tIn the court of public opinion, Hellman&#8217;s is losing &#8211; so far. Their Facebook page (as of November 17) has not been updated since November 11. They are standing strong against Hampton Creek when questioned by media. Given how negative consumer response has been, it&#8217;s almost admirable to see them not bend<br \/>\n\t<em style=\"font-size: 14px; background-color: initial;\">at least too quickly <\/em>in the face of the public&nbsp;backlash.\n<\/p>\n<p>\n\tBut will they?\n<\/p>\n<p>\n\tFor Unilever &#8211; is this a crisis or simply the public exercising their right to choose &#8211; without needing a major corporation stepping in to say that they are being misled? Either way, the battle against Hampton Creek has only begun.\n<\/p>\n<p>\n\t<em>What do you think? Is Hellman&#8217;s being a bully or does mayonnaise need to contain eggs? Is that even the issue? Share your thoughts with us on&nbsp;<\/em><a href=\"http:\/\/www.twitter.com\/felicity_pr\">Twitter<\/a>, <a href=\"http:\/\/www.linkedin.com\/company\/felicitypr\">LinkedIn<\/a><em>&nbsp;or in the comments!<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>What does it take to weather a digital&nbsp;crisis? Almost every brand, every company or every person has the potential to find themselves in a situation where they are surrounded by the digital equivalent of a pitchfork wielding mob. Where and why angry and upset individuals congregate can shift (for better or for worse) in a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"What does it take to weather a digital&nbsp;crisis? Almost every brand, every company or every person has the potential to find themselves in a situation where they are surrounded by the digital equivalent of a pitchfork wielding mob. Where and why angry and upset individuals congregate can shift (for better or for worse) in a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/\" \/>\n<meta property=\"og:site_name\" content=\"Felicity PR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FelicityPR\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-19T13:59:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@Felicity_PR\" \/>\n<meta name=\"twitter:site\" content=\"@Felicity_PR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Segal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/felicitypr.com\/#organization\",\"name\":\"Felicity PR\",\"url\":\"https:\/\/felicitypr.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/felicity_pr\",\"https:\/\/www.linkedin.com\/company\/felicitypr\/\",\"https:\/\/www.facebook.com\/FelicityPR\/\",\"https:\/\/twitter.com\/Felicity_PR\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png\",\"contentUrl\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png\",\"width\":224,\"height\":96,\"caption\":\"Felicity PR\"},\"image\":{\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/felicitypr.com\/#website\",\"url\":\"https:\/\/felicitypr.com\/\",\"name\":\"Felicity PR\",\"description\":\"Inspiring Communications\",\"publisher\":{\"@id\":\"https:\/\/felicitypr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/felicitypr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#webpage\",\"url\":\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/\",\"name\":\"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek - Felicity PR\",\"isPartOf\":{\"@id\":\"https:\/\/felicitypr.com\/#website\"},\"datePublished\":\"2014-11-19T13:59:17+00:00\",\"dateModified\":\"2014-11-19T13:59:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/felicitypr.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#webpage\"},\"author\":{\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/person\/d2bbae10c298f2dc291d1710d8d60eaa\"},\"headline\":\"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek\",\"datePublished\":\"2014-11-19T13:59:17+00:00\",\"dateModified\":\"2014-11-19T13:59:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#webpage\"},\"wordCount\":410,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/felicitypr.com\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/person\/d2bbae10c298f2dc291d1710d8d60eaa\",\"name\":\"Rachel Segal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20a68b9530545e26291b7acb780fccf5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20a68b9530545e26291b7acb780fccf5?s=96&d=mm&r=g\",\"caption\":\"Rachel Segal\"},\"url\":\"https:\/\/felicitypr.com\/author\/rachel-segal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek - Felicity PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/","og_locale":"en_US","og_type":"article","og_title":"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek - Felicity PR","og_description":"What does it take to weather a digital&nbsp;crisis? Almost every brand, every company or every person has the potential to find themselves in a situation where they are surrounded by the digital equivalent of a pitchfork wielding mob. Where and why angry and upset individuals congregate can shift (for better or for worse) in a [&hellip;]","og_url":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/","og_site_name":"Felicity PR","article_publisher":"https:\/\/www.facebook.com\/FelicityPR\/","article_published_time":"2014-11-19T13:59:17+00:00","twitter_card":"summary","twitter_creator":"@Felicity_PR","twitter_site":"@Felicity_PR","twitter_misc":{"Written by":"Rachel Segal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/felicitypr.com\/#organization","name":"Felicity PR","url":"https:\/\/felicitypr.com\/","sameAs":["https:\/\/www.instagram.com\/felicity_pr","https:\/\/www.linkedin.com\/company\/felicitypr\/","https:\/\/www.facebook.com\/FelicityPR\/","https:\/\/twitter.com\/Felicity_PR"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/","url":"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png","contentUrl":"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png","width":224,"height":96,"caption":"Felicity PR"},"image":{"@id":"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/felicitypr.com\/#website","url":"https:\/\/felicitypr.com\/","name":"Felicity PR","description":"Inspiring Communications","publisher":{"@id":"https:\/\/felicitypr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/felicitypr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#webpage","url":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/","name":"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek - Felicity PR","isPartOf":{"@id":"https:\/\/felicitypr.com\/#website"},"datePublished":"2014-11-19T13:59:17+00:00","dateModified":"2014-11-19T13:59:17+00:00","breadcrumb":{"@id":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/felicitypr.com\/"},{"@type":"ListItem","position":2,"name":"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek"}]},{"@type":"Article","@id":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#article","isPartOf":{"@id":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#webpage"},"author":{"@id":"https:\/\/felicitypr.com\/#\/schema\/person\/d2bbae10c298f2dc291d1710d8d60eaa"},"headline":"Digital Crisis or The Court of Public Opinion: Hellman&#039;s vs. Hampton Creek","datePublished":"2014-11-19T13:59:17+00:00","dateModified":"2014-11-19T13:59:17+00:00","mainEntityOfPage":{"@id":"https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#webpage"},"wordCount":410,"commentCount":0,"publisher":{"@id":"https:\/\/felicitypr.com\/#organization"},"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/felicitypr.com\/digital-crisis-court-public-opinion-hellmans-vs-hampton-creek\/#respond"]}]},{"@type":"Person","@id":"https:\/\/felicitypr.com\/#\/schema\/person\/d2bbae10c298f2dc291d1710d8d60eaa","name":"Rachel Segal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/felicitypr.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20a68b9530545e26291b7acb780fccf5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20a68b9530545e26291b7acb780fccf5?s=96&d=mm&r=g","caption":"Rachel Segal"},"url":"https:\/\/felicitypr.com\/author\/rachel-segal\/"}]}},"_links":{"self":[{"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/posts\/1476"}],"collection":[{"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/comments?post=1476"}],"version-history":[{"count":0,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/posts\/1476\/revisions"}],"wp:attachment":[{"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/media?parent=1476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/categories?post=1476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/tags?post=1476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}