{"id":1031,"date":"2014-02-01T11:38:12","date_gmt":"2014-02-01T16:38:12","guid":{"rendered":"http:\/\/localhost\/felicity\/old\/?p=1031"},"modified":"2014-02-01T11:38:12","modified_gmt":"2014-02-01T16:38:12","slug":"felicitys-weekly-reads-2-marketing-madness-super-bowl-sunday","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/felicitys-weekly-reads-2-marketing-madness-super-bowl-sunday\/","title":{"rendered":"Felicity\u2019s Weekly Reads #3: The Marketing Madness of Super Bowl Sunday"},"content":{"rendered":"

Every year, advertisers, public relations professionals and social media specialists \u2013 to name a few \u2013 get a workout building momentum leading up to Super Bowl Sunday. Every year the stakes get higher as the ads come out earlier and this year appear to be slightly\u2026more sentimental? Facebook and Twitter are prepared to do battle for the attention of viewers while one journalist asks whether we should blame social media for some of the advertising oddities that almost seem normal by now.<\/em><\/p>\n

Raising The Bar For Super Bowl Marketers.<\/strong>
\nThe cost to advertise during the Super Bowl has gone up steadily, reaching a whooping $4 million for a 30 second spot in 2014. Although we often spend a great deal of time discussing the big winners, it\u2019s important to note that paying for a place at the table doesn\u2019t guarantee an advertiser will see success. Between marketers who are relative unknowns, such as Weather-Tech, to institutions who\u2019ve been part of the Super Bowl for years, like Budweiser, one thing they share in common is the high stakes across the board.
\n[New York Times<\/a>]\n

Where My Ladies At? Watching The Game.<\/strong>
\nIn the last few years, we\u2019ve seen awareness of just how many women are actively engaged with the Super Bowl \u2013 including all the social media conversations before, during and after the game. This year, there was a noticeable shift in how some brands chose to campaign \u2013 with puppies, ponies, romance and parenting taking center stage for several (some quite surprising) brands. Can sentimentality do a better job selling than sex?
\n[Canada.com<\/a>]\n

The Real-Time Battle Between Facebook and Twitter.<\/strong>
\nThere\u2019s no doubt social media giants Facebook and Twitter are engaged in a daily dual for mindshare \u2013 but the battle heats up during events as big as the Super Bowl. Both can effectively host real-time discussions but will the brevity of Twitter win out over Facebook\u2019s 5x larger audience? It will be interesting to see how all of the features both companies rolled out over the last year impact their success during this year\u2019s big game.
\n[Reuters<\/a>]\n

Super Bowl Ads are Weird and The Internet Is To Blame.<\/strong>
\nEvery day of the year allows for new opportunities to distract ourselves and waste a bit of time watching funny, bizarre or straight up weird videos online. No wonder Super Bowl advertisers have to keep things interesting and think outside of the traditional confines of what we used to expect from advertising. Are we becoming too weird though and at what point does an attempt to become the next Internet meme detract from the brand\u2019s message?
\n[NBC News<\/a>]\n<\/span>","protected":false},"excerpt":{"rendered":"

Every year, advertisers, public relations professionals and social media specialists \u2013 to name a few \u2013 get a workout building momentum leading up to Super Bowl Sunday. Every year the stakes get higher as the ads come out earlier and this year appear to be slightly\u2026more sentimental? Facebook and Twitter are prepared to do battle […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2],"tags":[104,105,106,107,23,108,8,109,16,110],"acf":[],"yoast_head":"\nFelicity\u2019s Weekly Reads #3: The Marketing Madness of Super Bowl Sunday - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/felicitys-weekly-reads-2-marketing-madness-super-bowl-sunday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Felicity\u2019s Weekly Reads #3: The Marketing Madness of Super Bowl Sunday - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"Every year, advertisers, public relations professionals and social media specialists \u2013 to name a few \u2013 get a workout building momentum leading up to Super Bowl Sunday. 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