{"id":6466,"date":"2020-08-12T15:13:55","date_gmt":"2020-08-12T19:13:55","guid":{"rendered":"https:\/\/felicitypr.com\/?page_id=6466"},"modified":"2021-12-10T12:00:27","modified_gmt":"2021-12-10T17:00:27","slug":"lp-marketwell","status":"publish","type":"page","link":"https:\/\/felicitypr.com\/lp-marketwell\/","title":{"rendered":"[LANDING] Marketwell\u2122"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.3.2&#8243; background_image=&#8221;\/\/i2.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/pattern.jpg&#8221; parallax=&#8221;on&#8221; bottom_divider_style=&#8221;none&#8221; bottom_divider_height=&#8221;20px&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_image src=&#8221;\/\/i1.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/Felicitylogoinwhite_400.png&#8221; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#000000&#8243; admin_label=&#8221;content&#8221; _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_style=&#8221;none&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.9.4&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#4c9fa5&#8243; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#d17465&#8243; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;2em||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;unset||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]\n<h1 class=\"et_pb_slide_title\">Welcome to Marketwell\u2122<\/h1>\n<h2>Your wellbeing marketing resource<\/h2>\n<p>MarketWell\u2122 goes beyond skin deep to provide a well of useful information and innovative ideas on how to earn your audience\u2019s trust in the wellbeing space.<\/p>\n<p>Sign up for our bi-weekly MarketWell\u2122 newsletter and receive a healthy dose of ideas, observations, research and inspiration, delivered to you in an easy-to-digest format.<\/p>\n<p>You&#8217;ll also receive our report <em>Is Wellbeing Washed Up?<\/em> to find out how you can earn the trust of consumers while tapping into your brand\u2019s authentic wellbeing story\u200b.<\/p>\n[\/et_pb_text][et_pb_button button_text=&#8221;Sign me up now!&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;landing_whitepaper&#8221; _builder_version=&#8221;4.5.6&#8243; custom_button=&#8221;on&#8221; button_icon=&#8221;%%45%%&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#da9d5e&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_image src=&#8221;https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/08\/marketwell_sample_v02.png&#8221; alt=&#8221;Felicity Marketwell newsletter sample&#8221; title_text=&#8221;marketwell_sample_v02&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.5.6&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;600px&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;content section 2&#8243; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;rgba(218,157,94,0.3)&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_style=&#8221;none&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.3.2&#8243; custom_padding=&#8221;4em||4em||true|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#4c9fa5&#8243; header_2_font=&#8221;|600|||||||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;]\n<h2 class=\"et_pb_slide_title\">Canadians are getting sick of how wellbeing brands make them feel<\/h2>\n<p>Most consumers believe brands should embrace wellbeing as part of their core mission, yet they\u2019re disillusioned by the current state of wellbeing marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#4c9fa5&#8243; custom_margin=&#8221;1em||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221;]\n<ul>\n<li>Find out what this misalignment means for your brand.<\/li>\n<li>Learn how to avoid &#8220;well-washing&#8221; and other common wellbeing communication maladies.<\/li>\n<li>Discover the top 5 ways brands can earn consumer trust and market well.<\/li>\n<\/ul>\n[\/et_pb_text][et_pb_button button_text=&#8221;Send me my free white paper&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;landing_whitepaper&#8221; _builder_version=&#8221;4.3.2&#8243; custom_button=&#8221;on&#8221; button_icon=&#8221;%%45%%&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#da9d5e&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;grey footer&#8221; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;#606060&#8243; collapsed=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221;]\n<p>\u00a9 2024 Felicity Inc. All Rights Reserved.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.3.2&#8243; background_image=&#8221;\/\/i2.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/pattern.jpg&#8221; parallax=&#8221;on&#8221; bottom_divider_style=&#8221;none&#8221; bottom_divider_height=&#8221;20px&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_image src=&#8221;\/\/i1.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/Felicitylogoinwhite_400.png&#8221; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#000000&#8243; admin_label=&#8221;content&#8221; _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_style=&#8221;none&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.9.4&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#4c9fa5&#8243; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#d17465&#8243; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;2em||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;unset||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;] Welcome to Marketwell\u2122 Your wellbeing marketing resource MarketWell\u2122 goes beyond skin [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MarketWell\u2122<\/title>\n<meta name=\"description\" content=\"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/lp-marketwell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d\" \/>\n<meta property=\"og:description\" content=\"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/felicitypr.com\/lp-marketwell\/\" \/>\n<meta property=\"og:site_name\" content=\"Felicity PR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FelicityPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-10T17:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"458\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d\" \/>\n<meta name=\"twitter:description\" content=\"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png\" \/>\n<meta name=\"twitter:site\" content=\"@Felicity_PR\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/felicitypr.com\/#organization\",\"name\":\"Felicity PR\",\"url\":\"https:\/\/felicitypr.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/felicity_pr\",\"https:\/\/www.linkedin.com\/company\/felicitypr\/\",\"https:\/\/www.facebook.com\/FelicityPR\/\",\"https:\/\/twitter.com\/Felicity_PR\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png\",\"contentUrl\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png\",\"width\":224,\"height\":96,\"caption\":\"Felicity PR\"},\"image\":{\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/felicitypr.com\/#website\",\"url\":\"https:\/\/felicitypr.com\/\",\"name\":\"Felicity PR\",\"description\":\"Inspiring Communications\",\"publisher\":{\"@id\":\"https:\/\/felicitypr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/felicitypr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/felicitypr.com\/lp-marketwell\/#primaryimage\",\"url\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png\",\"contentUrl\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png\",\"width\":350,\"height\":458,\"caption\":\"White paper cover\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/felicitypr.com\/lp-marketwell\/#webpage\",\"url\":\"https:\/\/felicitypr.com\/lp-marketwell\/\",\"name\":\"MarketWell\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/felicitypr.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/felicitypr.com\/lp-marketwell\/#primaryimage\"},\"datePublished\":\"2020-08-12T19:13:55+00:00\",\"dateModified\":\"2021-12-10T17:00:27+00:00\",\"description\":\"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!\",\"breadcrumb\":{\"@id\":\"https:\/\/felicitypr.com\/lp-marketwell\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/felicitypr.com\/lp-marketwell\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/felicitypr.com\/lp-marketwell\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/felicitypr.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[LANDING] Marketwell\u2122\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MarketWell\u2122","description":"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/felicitypr.com\/lp-marketwell\/","og_locale":"en_US","og_type":"article","og_title":"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d","og_description":"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!","og_url":"https:\/\/felicitypr.com\/lp-marketwell\/","og_site_name":"Felicity PR","article_publisher":"https:\/\/www.facebook.com\/FelicityPR\/","article_modified_time":"2021-12-10T17:00:27+00:00","og_image":[{"width":350,"height":458,"url":"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png","type":"image\/png"}],"twitter_card":"summary","twitter_title":"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d","twitter_description":"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!","twitter_image":"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png","twitter_site":"@Felicity_PR","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/felicitypr.com\/#organization","name":"Felicity PR","url":"https:\/\/felicitypr.com\/","sameAs":["https:\/\/www.instagram.com\/felicity_pr","https:\/\/www.linkedin.com\/company\/felicitypr\/","https:\/\/www.facebook.com\/FelicityPR\/","https:\/\/twitter.com\/Felicity_PR"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/","url":"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png","contentUrl":"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png","width":224,"height":96,"caption":"Felicity PR"},"image":{"@id":"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/felicitypr.com\/#website","url":"https:\/\/felicitypr.com\/","name":"Felicity PR","description":"Inspiring Communications","publisher":{"@id":"https:\/\/felicitypr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/felicitypr.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/felicitypr.com\/lp-marketwell\/#primaryimage","url":"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png","contentUrl":"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png","width":350,"height":458,"caption":"White paper cover"},{"@type":"WebPage","@id":"https:\/\/felicitypr.com\/lp-marketwell\/#webpage","url":"https:\/\/felicitypr.com\/lp-marketwell\/","name":"MarketWell\u2122","isPartOf":{"@id":"https:\/\/felicitypr.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/felicitypr.com\/lp-marketwell\/#primaryimage"},"datePublished":"2020-08-12T19:13:55+00:00","dateModified":"2021-12-10T17:00:27+00:00","description":"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!","breadcrumb":{"@id":"https:\/\/felicitypr.com\/lp-marketwell\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/felicitypr.com\/lp-marketwell\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/felicitypr.com\/lp-marketwell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/felicitypr.com\/"},{"@type":"ListItem","position":2,"name":"[LANDING] Marketwell\u2122"}]}]}},"_links":{"self":[{"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/pages\/6466"}],"collection":[{"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/comments?post=6466"}],"version-history":[{"count":1,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/pages\/6466\/revisions"}],"predecessor-version":[{"id":7335,"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/pages\/6466\/revisions\/7335"}],"wp:attachment":[{"href":"https:\/\/felicitypr.com\/wp-json\/wp\/v2\/media?parent=6466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}