{"id":4775,"date":"2020-02-13T21:10:37","date_gmt":"2020-02-14T02:10:37","guid":{"rendered":"https:\/\/felicitypr.com\/?page_id=4775"},"modified":"2020-06-05T16:19:00","modified_gmt":"2020-06-05T20:19:00","slug":"lp-is-wellness-washed-up","status":"publish","type":"page","link":"https:\/\/felicitypr.com\/lp-is-wellness-washed-up\/","title":{"rendered":"[LANDING] Is wellness washed up?"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.3.2&#8243; background_image=&#8221;\/\/i2.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/pattern.jpg&#8221; parallax=&#8221;on&#8221; bottom_divider_style=&#8221;none&#8221; bottom_divider_height=&#8221;20px&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_image src=&#8221;\/\/i1.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/Felicitylogoinwhite_400.png&#8221; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#000000&#8243; admin_label=&#8221;content&#8221; _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_style=&#8221;none&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.4&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#4c9fa5&#8243; custom_margin=&#8221;2em||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;unset||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;]\n<h1 class=\"et_pb_slide_title\">Is wellbeing washed up?<\/h1>\n<p>When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Now, consumers are calling out brands for \u201cwell-washing.\u201d<\/p>\n<p>Could <em>your<\/em> brand be accused of this practice? Our new research shows major gaps between how Canadians want wellbeing marketing to make them feel, and how it actually makes them feel.<\/p>\n<ul>\n<li>Find out what this misalignment means for your brand<\/li>\n<li>Learn how to avoid &#8220;well-washing&#8221;<\/li>\n<li>Discover 5 ways to earn consumer trust and market well<\/li>\n<\/ul>\n<p><strong>Read our report <em>Is Wellbeing Washed Up?<\/em> to find out how you can earn the trust of consumers while tapping into your brand\u2019s authentic wellbeing story\u200b.<\/strong><\/p>\n[\/et_pb_text][et_pb_button button_text=&#8221;Send me my free white paper&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;landing_whitepaper&#8221; _builder_version=&#8221;4.4.7&#8243; custom_button=&#8221;on&#8221; button_icon=&#8221;%%45%%&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#da9d5e&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_image src=&#8221;\/\/i2.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/whitepaper_350.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;content section 2&#8243; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;rgba(218,157,94,0.3)&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_style=&#8221;none&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.3.2&#8243; custom_padding=&#8221;4em||4em||true|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#4c9fa5&#8243; header_2_font=&#8221;|600|||||||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;]\n<h2 class=\"et_pb_slide_title\">Canadians are getting sick of how wellbeing brands make them feel<\/h2>\n<p>Most consumers believe brands should embrace wellbeing as part of their core mission, yet they\u2019re disillusioned by the current state of wellbeing marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#4c9fa5&#8243; custom_margin=&#8221;1em||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221;]\n<ul>\n<li>Find out what this misalignment means for your brand.<\/li>\n<li>Learn how to avoid &#8220;well-washing&#8221; and other common wellbeing communication maladies.<\/li>\n<li>Discover the top 5 ways brands can earn consumer trust and market well.<\/li>\n<\/ul>\n[\/et_pb_text][et_pb_button button_text=&#8221;Send me my free white paper&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;landing_whitepaper&#8221; _builder_version=&#8221;4.3.2&#8243; custom_button=&#8221;on&#8221; button_icon=&#8221;%%45%%&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#da9d5e&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;grey footer&#8221; _builder_version=&#8221;4.3.2&#8243; background_color=&#8221;#606060&#8243; collapsed=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221;]\n<p>\u00a9 2024 Felicity Inc. All Rights Reserved.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.3.2&#8243; background_image=&#8221;\/\/i2.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/pattern.jpg&#8221; parallax=&#8221;on&#8221; bottom_divider_style=&#8221;none&#8221; bottom_divider_height=&#8221;20px&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_image src=&#8221;\/\/i1.wp.com\/felicitypr.com\/wp-content\/uploads\/2020\/02\/Felicitylogoinwhite_400.png&#8221; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.3.2&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#000000&#8243; admin_label=&#8221;content&#8221; _builder_version=&#8221;4.3.2&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_style=&#8221;none&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.3.2&#8243;][et_pb_text _builder_version=&#8221;4.3.4&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#4c9fa5&#8243; custom_margin=&#8221;2em||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;unset||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;] Is wellbeing washed up? When inauthentic brands tried to hop on the environmental bandwagon, they were accused of [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is wellness washed up?<\/title>\n<meta name=\"description\" content=\"When inauthentic brands tried to hop on the environmental bandwagon, they were accused of \u201cgreen-washing.\u201d Get your free Whitepaper today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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