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When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.”<\/p>\nWhen inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.”<\/p>\n
How easily could your brand be accused of this practice? Our research revealed some critical gaps between how Canadians want wellbeing brand marketing to make them feel, and how it actually makes them feel.<\/p>\n
But is a backlash inevitable? Read our report and find out how to earn the trust of consumers while tapping into your brand’s authentic wellbeing story.<\/p>\n[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What is a wellbeing brand?” _builder_version=”4.3.4″ collapsed=”on”][et_pb_row _builder_version=”4.0.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”title” _builder_version=”4.3.4″ text_font=”|700|||||||” text_text_color=”#79c4d9″ header_4_text_color=”#4c9fa5″ text_orientation=”center”]\n