Every year digital marketers, tech startups, bloggers and a broad spectrum of other online enthusiasts descend on Austin, Texas for a week of interactive immersion. As in years past, we’ve come to expect incredible panel discussions and notable startup launches, and 2014 is shaping up to be yet another successful event. With Edward Snowden video conferencing in from Russia and the first instance of a mobile bitcoin ATM making it’s way to SXSW, we recommend making time to follow the event and see what other surprises happen.

SXSW Panels To Watch
Whether you’re attending or just following on Twitter, Mashable has consolidated some of the most anticipated panel discussions at SXSW. From innovative car technologies to a live talk with astronauts in space and social media adoption for older generations, there will be a tremendous amount of insights and information to digest before the event is even half way over.
[Mashable]

Who’s Who in Austin
Knowing who and what to follow can be a challenge when tens of thousands of people prone to minute-by-minute life-casting are found in a single city. This handy list will help make sure you’re keeping tabs on the folks and events that matter most at SXSW. Plus, if you are going to be there in person, there are even recommendations for where to get the best BBQ in town.
[Upstart]

Live Broadcast of Edward Snowden
Edward Snowden may be exiled in Russia but he will be attending SXSW this year through videoconference to discuss “the impact of the NSA’s spying efforts on the technology community, and the ways in which technology can help protect us from mass surveillance.” This is one event you don’t want to miss.
[Time]

Want to give Bitcoin a shot?
Even though there’s been increased skepticism over the long-term viability of the digital currency, SXSW attendees will be among the first to have the chance to trade in dollars for bitcoins through a Robocoin kiosk. Are you ready to start storing your money in a virtual wallet?
[Venturebeat]