Breakfast Cereals Canada

Breakfast Cereals Canada

Bringing back the balance for Breakfast Cereals Canada The challenge: Felicity was challenged to increase cereal’s share of breakfast occasions and position cereal as a nutritious and convenient option for busy Canadian families. What we did: The team built a...

Dominion Lending Centres

Manis, martinis & mortgages with Dominion Lending Centres top producers The challenge: With a new location in North Toronto, the team at Dominion Lending Centres Top Producers was looking to become the go-to mortgage broker in the neighbourhood. What we did: The...

McCain

McCain Foods Shares Something Good The challenge: The Felicity team was tasked with breaking through the holiday hoopla to make news about a community giving initiative by McCain Foods Canada. What we did: Rather than simply announcing McCain’s good news, the Felicity...

Nature’s Way

The Power of PR for Nature’s Way The challenge: The Felicity team was tasked with increasing awareness of Nature’s Way cold and flu care products in order to achieve 2015 target sales goals. What we did: Felicity seized seasonal timing opportunities to position...

Oaken Financial

Planting PR roots for Oaken Financial The challenge: Oaken Financial was launched by Home Trust Company in 2013 to offer Canadians a competitive alternative to manage their savings independently. The goal of the campaign was to amplify Oaken’s message of “what you see...