Yves Veggie Cuisine

Yves Veggie Cuisine

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Barbecuing the Flexitarian Way

The challenge:

Felicity was assigned to inspire Canadians to enjoy Yves Veggie Cuisine in new and unique ways, while increasing overall brand awareness.

What we did:

  • Felicity secured a partnership with Canadian food and nutrition blogger Abby Langer, who developed unique recipes starring Yves Veggie Cuisine.

The results:

  • Along with the recipes, Abby posted a giveaway and shared the content 44 times across a variety of social media platforms. A CHCH Television segment ran with Abby featuring Yves Veggie Cuisine throughout the recipes she shared.
  • Yves Veggie Cuisine also gained extra coverage as Abby Langer mentioned and linked to Yves Veggie products in her article about vegan diets on Flare.com.
  • The program had a total reach of 425,014 impressions including this bonus coverage.
Skills

Posted on

September 19, 2017

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