Barbecuing the Flexitarian Way
Felicity was assigned to inspire Canadians to enjoy Yves Veggie Cuisine in new and unique ways, while increasing overall brand awareness.
What we did:
- Felicity secured a partnership with Canadian food and nutrition blogger Abby Langer, who developed unique recipes starring Yves Veggie Cuisine.
- Along with the recipes, Abby posted a giveaway and shared the content 44 times across a variety of social media platforms. A CHCH Television segment ran with Abby featuring Yves Veggie Cuisine throughout the recipes she shared.
- Yves Veggie Cuisine also gained extra coverage as Abby Langer mentioned and linked to Yves Veggie products in her article about vegan diets on Flare.com.
- The program had a total reach of 425,014 impressions including this bonus coverage.