The Power of PR for Nature’s Way The challenge: The Felicity team was tasked with increasing awareness of Nature’s Way cold and flu care products in order to achieve 2015 target sales goals. What we did: Felicity seized seasonal timing opportunities to position...
Planting PR roots for Oaken Financial The challenge: Oaken Financial was launched by Home Trust Company in 2013 to offer Canadians a competitive alternative to manage their savings independently. The goal of the campaign was to amplify Oaken’s message of “what you see...
Rolling out the red…toilet paper! The challenge: Celebrated Portuguese household paper company Renova was looking to enter the North American market, selecting Canada to debut its signature brightly-coloured products. They enlisted Felicity to create brand...
Making headlines for Rethink Breast Cancer The challenge: Cement Rethink Breast Cancer’s position as the authoritative expert on young women and breast cancer Earn top-tier media coverage about the organization’s first-ever needs assessment report, which identified...
Announcing Stonemill’s Sustainability Story The challenge: In 2012, Stonemill Bakehouse set out to be a catalyst for the re-creation of a local supply chain, since many ingredients for bread are sourced from western Canada, or even abroad. To this end, the company...
