Take Note with Crayola at back-to-school The challenge: Beloved, iconic brand Crayola was entering a new, more grown-up category with the launch of Take Note! – a collection of innovative study and writing tools specially designed for teens and tweens. Timed to...
Manis, martinis & mortgages with Dominion Lending Centres top producers The challenge: With a new location in North Toronto, the team at Dominion Lending Centres Top Producers was looking to become the go-to mortgage broker in the neighbourhood. What we did: The...
Dynacare creates employee incentives with intranet portal The challenge: Dynacare, a healthcare solutions company, hired Felicity to provide strategic counsel and communications support for three critical business initiatives, including the creation of an employee...
Making a splash for Spectro Dry Skin Therapy The challenge: The Felicity team was asked to drive consumer awareness and purchase of the re-branded Spectro Dry Skin Therapy product line. The goal was to gain national reach during Eczema Awareness Month, in order to...
Creating the KIND Movement in Canada The Challenge: Encourage Canadian consumers to “choose KIND” in the highly competitive and fragmented snacking category Build awareness and sales year-over-year Overall Results: Secured more than 215 million media...
