Nature’s Way

Nature’s Way

previous arrow
Umcka cherry chews
NWCan Sambucus Organic box
natures_way_03
10803 SambucusGummies_60ct
natures_way_05
PlayPause
next arrow

The Power of PR for Nature’s Way

The challenge:

The Felicity team was tasked with increasing awareness of Nature’s Way cold and flu care products in order to achieve 2015 target sales goals.

What we did:

  • Felicity seized seasonal timing opportunities to position Nature’s Way as a trusted leader in cold/cough/flu remedies in the natural health product area.
  • The team developed media training materials, selected third-party spokespeople, compiled gift packages for distribution to top journalists and conducted one-on-one media outreach.

The results:

  • Felicity secured coverage with 12 media outlets, and also built relationships with reputable third party champions.
  • The campaign exceeded its goal of media metrics by 118%, earning 3,389,426 total impressions.
  • The program also tripled media/blog coverage targets. Nature’s Way made headlines in Huffington Post Canada, CHCH, Breakfast Television and healthy living blogs.
  • In terms of sales, the overall cold and flu category for Nature’s Way grew by 7%.
Skills

Posted on

May 9, 2016

Is wellbeing washed up?

Thank you for requesting our white paper.

Languishing to Flourishing cover

How can I take my brand’s wellbeing story from languishing to flourishing?

As we look ahead with cautious optimism, consumers expect brands to play a role in enhancing wellbeing.

So what’s your brand doing? If you are taking action to contribute to wellbeing, do the right people know about it?

Fill in your details below to be emailed our checklist to make sure your wellbeing story will resonate with – and motivate – your audiences.

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.