The Power of PR for Nature’s Way
The Felicity team was tasked with increasing awareness of Nature’s Way cold and flu care products in order to achieve 2015 target sales goals.
What we did:
- Felicity seized seasonal timing opportunities to position Nature’s Way as a trusted leader in cold/cough/flu remedies in the natural health product area.
- The team developed media training materials, selected third-party spokespeople, compiled gift packages for distribution to top journalists and conducted one-on-one media outreach.
- Felicity secured coverage with 12 media outlets, and also built relationships with reputable third party champions.
- The campaign exceeded its goal of media metrics by 118%, earning 3,389,426 total impressions.
- The program also tripled media/blog coverage targets. Nature’s Way made headlines in Huffington Post Canada, CHCH, Breakfast Television and healthy living blogs.
- In terms of sales, the overall cold and flu category for Nature’s Way grew by 7%.