Paving the Way for an Easter Icon
The challenge:
To encourage sharing the Lindt Gold Bunny as a family tradition, ultimately elevating its status to the “icon of Easter.”
What we did:
- Felicity invited top tier mom and lifestyle bloggers from across Canada to participate in a feel-good family program featuring the Lindt Gold Bunny. In order to solidify the Gold Bunny as a family tradition, tips and suggestions were provided on incorporating the Gold Bunny into Easter celebrations. The team challenged influencers to come up with their own ideas for a fun, family-friendly at-home activity.
- Each influencer received a personalized Lindt Gold Bunny Easter basket including varieties of chocolate, background information and activity thought starters. The participating influencers created unique Lindt Gold Bunny content including a blog post, social media posts using the hashtag #LindtGoldBunny, and a Lindt Gold Bunny Easter giveaway leading up to the holiday.
The results:
- Influencers participated enthusiastically in the Lindt Gold Bunny program and the content produced reflects that. Goal blog impressions were surpassed with a total of 520,000 as well as 1,186,733 social media impressions.