Celebrating Lindt the Season

The challenge:

Felicity was challenged to position Lindt The Season magazine & lindttheseason.ca as the destination for all holiday food, décor and entertaining needs, and drive traffic both in-store and online.

What we did:

• Felicity created an integrated, multi-faceted approach to generate awareness through both traditional and influencer channels.
• New seasonal Lindor truffle flavours were seeded with influencers to mark the official start of the holiday season.
• The magazine was then brought to life in an exclusive ‘Lindt Your Season’ media and influencer event where attendees created customized recipes and crafts.
• Select influencers were also engaged to create and share posts across their platforms.

The results:

• Twenty-seven influencers received Lindor product generating over 415,000 social media impressions
• Seventeen guests attended the event resulting in over 1.9K blog/media impressions.
• Seven blogger posts garnered more than 280,000 blog impressions and over 500,000 social media impressions.