KIND Snacks

KIND Snacks

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Creating the KIND Movement in Canada

The challenge:

To encourage Canadian consumers to “choose KIND” amidst the myriad bar options, fuelled by education, influencer and media efforts.

What we did:

  • The communications strategy groundwork was laid through Felicity’s proprietary Content Collective process. The team brought together key media, stakeholders and influencers to the table to co-create the KIND Narrative Strategy alongside the client brand team. 
  • From the Content Collective insights, Felicity created a multi-faceted PR plan that included targeted media, influencer and dietitian outreach tapping into timely trends and themes.
  • Felicity has continued to grow KIND in Canada through product launches, ongoing media + influencer relations and third-party partnerships; raising awareness and creating brand equity through emotional connections.

The results:

  • The Felicity team has secured more than 190 million media impressions for KIND since 2017. Coverage ranges from tier-A media to influencer chatter to KOL pieces.

Posted on

January 23, 2018