KIND – World Kindness Day

KIND – World Kindness Day

KIND World Kindness Day promotion giveaway

Celebrating World Kindness Day

The challenge:

As a brand with kindness in its DNA, KIND Snacks wanted to mark World Kindness Day by driving consumers to give back, while also standing out on what had become a crowded occasion. Felicity was tasked with creating a strategy that would garner branded media and influencer coverage.

What we did:

  • Identified giving blood as the “ultimate kind act” and nurtured a partnership between KIND and Canadian Blood Services
  • Harnessed our team’s experienced editors, producers and media relations experts to develop a multi-phased program, including “KINDness Centres” in Toronto and Vancouver at Canadian Blood Services locations
  • Produced a video to drive Canadians to donate

The results:

  • Secured top-tier coverage, including CTV National News, Global News and Newstalk 1010, earning more than 8.5 million media impressions
  • Laid a foundation for KIND Healthy Snacks and Canadian Blood Services to build upon
Skills

Posted on

February 27, 2020

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