Breakfast Cereals Canada

Breakfast Cereals Canada

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Bringing back the balance for Breakfast Cereals Canada

The challenge:

Felicity was challenged to increase cereal’s share of breakfast occasions and position cereal as a nutritious and convenient option for busy Canadian families.

What we did:

  • The team built a multi-faceted campaign to help Canadians reduce stress during “Morning Crunch Time”, with cereal as a key solution.
  • An online destination (morningcrunchtime.ca) was developed, and a roster of trusted Registered Dietitians were engaged across the country to champion the cereal story in media interviews.

The results:

  • The Morning Crunch Time campaign for Breakfast Cereals Canada exceeded expectations by earning positive media coverage from coast-to-coast.
  • 98 percent of the coverage contained cereal key messages, with cereal being cited as an ideal back-to-school breakfast solution for hectic mornings.
Skills

Posted on

May 2, 2016

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