This week we saw over 100 female celebrities violated when personal nude photos were posted online. How safe are your private memories? In other news, it shouldn’t come as a surprise to find that when Malaysian Airlines announced their new ‘bucket list’ campaign, the reaction was almost unanimously unfavourable. At a local level, TIFF announcements and hype are all around us – so how does a business stand out? On an even bigger scale, at an even larger event, AmEx figured out how to do just that for New York Fashion Week.

Malaysian Airlines Contest Mishap
As if two horrible aviation disasters this year weren’t enough, Malaysian Airlines is back in the headlines after they started to promote a cringe-worthy contest asking fans and followers to share their bucket list items. The contest was taken down and an apology issued soon after…but is that enough?
[Mashable]

The Safety of Your Memories
All week we have seen coverage of the dozens of famous women who had private pictures posted online. But security analysts are says this is just the tip of the iceberg – can anything actually be – and stay – private anymore?
[The Verge]

How To Win at TIFF
There’s more to TIFF than just the films – it’s about making names and headlines for businesses as well. If you find yourself suffering from the sticker shock of what it costs to headline the event, don’t worry – there are still a few ways even small businesses can get involved.
[The Globe & Mail]

AmEx Engages Influencers at NYFW
That a brand would engage fashion bloggers for one of the biggest fashion events of the year should come as no surprise. But how AmEx is extending their brand’s reach and elaborating on their participation online should cause more than a few attendees – including those of us following along digitally – to take notice.
[AdWeek]