Sandra E. Martin

Content Strategist, Writer and Editor

Informed by her rich and varied 25 years as a journalist and audience specialist, Sandra provides content strategy and execution services to a variety of clients, which includes heading family communications and content strategy for WE. Teaching the next generation of content specialists, Sandra is also a contract lecturer at Ryerson University’s School of Journalism in Toronto.

During her tenure as Editor-in-Chief of Canadian Living, the magazine won numerous accolades, including Gold in the Best Media Web site category at the 2015 Canadian Online Publishing Awards, and maintained its place as the most-read paid women’s lifestyle publication in print and online.

Previously, Sandra helmed the highly successful launch of Walmart Live Better/Vivre mieux Walmart, and served in senior editorial capacities at Today’s Parent. Her byline has appeared in the Globe and Mail, Cottage Life and MoneySense, among others.

Sandra E. Martin
Posted on: October 9th, 2018 by

Is wellbeing washed up?

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Is wellbeing washed up?

When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.” Could your brand be accused of this practice? 

Read our white paper, Is Wellbeing Washed Up?

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