Melissa Picken

Social Media Storyteller

Melissa is a creative director and stylist. She has successfully built and grown an Instagram blog focusing on lifestyle and her love for fashion. She was also the co-editor and stylist for Binky Magazine. Now, she is channeling her expertise to help brands create and build their profiles on social media. Melissa’s other experience includes working as an actress as well as a dancer with the National Ballet Of Canada. When she is not busy helping brands tell their stories, she keeps busy as a wife and mother of two.
Melissa Picken
Posted on: May 9th, 2018 by

Is wellbeing washed up?

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Is wellbeing washed up?

When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.” Could your brand be accused of this practice? 

Read our white paper, Is Wellbeing Washed Up?

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