In addition, Lawrence spent eight years as a senior consultant at one of Canada’s leading mid-sized public relations firms, providing expert counsel and managing the day-to-day PR activities of Xerox Research Centre of Canada (XRCC), multinationals Enterasys Networks, Juniper Networks and Computer Associates (CA), as well as niche Canadian technology clients. Drawing on his insights as a journalist and skill as a communicator, he helped clients develop and execute programs that resonated with the media through persuasive, clear and consistent messaging and writing, expert strategy and strong media relationships.
Since 2008, he has provided freelance writing and editorial strategy consulting, building from his experience at turning complex topics into easily understood content for media, consumers and tradespeople alike.
