Elisa Birnbaum

Editorial/Content Strategist & Journalist

Elisa is a writer with almost 15 years’ experience and niches in business, not-for-profit, travel and lifestyle. She’s written for the Globe & Mail, Toronto Star, CBC, Profit, Elle Canada and Zoomer Magazine and is a regular contributor to the National Post on social entrepreneurship.

As publisher and editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship, Elisa was awarded a Rothschild Fellowship. Elisa applies her journalism skills to deliver a range of communications services for both not-for-profit and corporate clients. She worked as a current affairs producer at the CBC, History Television and TVO.

Elisa holds degrees in political science and law.

Elisa Birnbaum
Posted on: May 10th, 2016 by

Is wellbeing washed up?

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Is wellbeing washed up?

When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.” Could your brand be accused of this practice? 

Read our white paper, Is Wellbeing Washed Up?

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