Dave Trafford

Media Relations Expert

Dave is a veteran media and communications executive, an award winning ‘eye level’ broadcaster, writer, podcast producer and storyteller with a reputation for clarity of expectations, ‘on point’ strategic advice and an engaging leadership style.

He’s an accomplished senior media and communications professional with expertise in public affairs communications, media relations, the broadcast and digital journalism industry and currently hosts the Weekend Morning Show on Newstalk1010 in Toronto.

Dave has worked with a range of organizations and companies including the Empire Club of Canada, Habitat for Humanity Canada, Cure SMA, Biome Grow Inc., Wataynikaneyap Power, and the Pediatricians Alliance of Ontario.

Dave Trafford
Posted on: April 30th, 2019 by

Is wellbeing washed up?

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Is wellbeing washed up?

When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.” Could your brand be accused of this practice? 

Read our white paper, Is Wellbeing Washed Up?

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