Catherine Héroux is a bilingual communications & digital strategist with two decades of agency experience launching, building, promoting and protecting national and global brands. Her innovative content strategies have won awards for creativity and results.
As a leader and member of national and global Integrated Agency Teams, Catherine collaborated in the creation of several multi-channel, business-driven campaigns for some of the world’s best-known organizations. Over the course of her career, Catherine has worked with the Mayo Clinic, Procter & Gamble (P&G), PayPal, Interac Association, Pfizer, Sanofi, Fresenius Kabi, Kruger, RONA, Diageo, Toyota, CARA Operations, Yum! Restaurants, Cadbury and Kraft, to name a few.
A seasoned executive with in-depth understanding of digital, social and influencer trends as they impact brand strategy, Catherine knows what it takes for communication campaigns to drive business results. She works alongside clients to uncover the insights that will ring true to the audiences they want to engage with.
Catherine is a collaborative leader who finds joy in contributing to the growth and development of teams. She leads with energy, empathy and humour. Catherine looks to build trust with partners through exceptional quality service and best-in-class execution.
A Montreal native, Catherine has been living in Toronto for close to twenty-five years. In her free time, she volunteers at St. Michael’s Hospital Emergency Department. An avid reader, news junkie and curious mind, Catherine also enjoys kayaking on lake Ontario, pedalling her way around the GTA and discovering the artisans behind the province’s thriving viniculture sector.