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Balance is Bull$#!& – Making the Case for Work-Life Integration
While I’m in the business of communications, I am in the practice of challenging conventions. And I call "bull" on the...
5 tips for collaborating successfully with influencers
It was my first trip to Utah, and even...
PR by the numbers: Measurement, ROI, CPC…. What Do They Really Mean for YOUR Business?
Measurement is at the core of all businesses; it is how we know that we’re growing and moving towards the goals that...
Girl Boss: Top 5 Characteristics of Effective Leadership
Since leaving the corporate world almost three years ago, I’ve discovered that starting a new venture, especially one...
Three Ways To Improve Your Influencer Marketing Strategy
Despite ongoing backlash, influencer marketing is only growing. It’s estimated that in 2017, influencer marketing was...
Selling on Social in 2019
I love a good underdog story. This may be why I have such a renewed appreciation for Facebook. Last year, things...
You don’t have them at ‘Hello’ and other tips for writing effective emails
Have you ever been stuck in a conversation with someone who is telling a story that started off great but now, a few...
Are You on the List?
With the holidays quickly approaching, I think we all start to get a sense of panic. Panic about all of the holiday...
Preparing Your Client for the Media Interview
Over the past decade, what is known as “media” has evolved. Influencers and blogs are increasingly popular and sought...