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PR by the numbers: Measurement, ROI, CPC…. What Do They Really Mean for YOUR Business?
Measurement is at the core of all businesses; it is how we know that we’re growing and moving towards the goals that...
Girl Boss: Top 5 Characteristics of Effective Leadership
Since leaving the corporate world almost three years ago, I’ve discovered that starting a new venture, especially one...
Three Ways To Improve Your Influencer Marketing Strategy
Despite ongoing backlash, influencer marketing is only growing. It’s estimated that in 2017, influencer marketing was...
Selling on Social in 2019
I love a good underdog story. This may be why I have such a renewed appreciation for Facebook. Last year, things...
You don’t have them at ‘Hello’ and other tips for writing effective emails
Have you ever been stuck in a conversation with someone who is telling a story that started off great but now, a few...
Are You on the List?
With the holidays quickly approaching, I think we all start to get a sense of panic. Panic about all of the holiday...
Preparing Your Client for the Media Interview
Over the past decade, what is known as “media” has evolved. Influencers and blogs are increasingly popular and sought...
Getting high at the 6th annual Felicity Urban Retreat
The 6th annual Felicity Urban Retreat, took place on October 31, in the heart of Evergreen Brick Works. We began the...
Strategy shares news about growing Felicity team
Up to the Minute: Tam-Tam\TBWA makes three hires Plus, CloudRaker rebrands with new retail focus and Vibrant adds...