Is wellbeing washed up?

When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now, consumers are calling out brands for “well-washing.”

Could your brand be accused of this practice? Our new research shows major gaps between how Canadians want wellbeing marketing to make them feel, and how it actually makes them feel.

• Find out what this misalignment means for your brand
• Learn how to avoid “well-washing”
• Discover 5 ways to earn consumer trust and market well

Read our report Is Wellbeing Washed Up? to find out how you can earn the trust of consumers while tapping into your brand’s authentic wellbeing story​.