Felicity builds senior bench strength and eldercare sector expertise

TORONTO, November 7, 2018 – Virtual communications and content agency Felicity today announced the addition of three new team members.

Sandra E. Martin brings to Felicity and its custom content division, Felicity Content Studios, her experience as former Editor-in-Chief of Canadian Living, founding Editor-in-Chief of Walmart Live Better, and several senior editorial roles at Today’s Parent. Martin will enhance the company’s capabilities in journalistic storytelling that resonates with target audiences.

With experience spanning across industries and marketing communications disciplines, Natali Tofiloski joins the team’s flexible work environment as account lead.

As a geriatric care consultant and social worker, Alana Warner’s expertise will enhance the firm’s 360 perspective for clients catering to the communications needs of our ageing population and their caregivers. It is expected that in Canada, nearly one quarter of the population will be ages 65+ by the year 2031.

“Felicity clients tell us how much they value our team, because they benefit from the direct counsel and work calibre of senior leaders and subject matter experts,” said Amy Laski, founder and president of Felicity. “In our nimble operating model, clients invest in brains, not bricks. Enhancing our roster with these seasoned and passionate professionals will further enable us to deliver teams tailored specifically to our clients’ needs, and to their bottom-line growth.”

Since its founding in 2011, the Felicity team has grown to include more than 40 seasoned communicators, ranging from media and influencer relations experts to consumer marketers, journalists to content strategists, digital specialists and dietitians, and more. The company works with clients such as KIND Healthy Snacks, Lindt, Hill Street Beverage Company and CAA to engage their audiences and inspire action.

Felicity is pleased to welcome the following new associates:

Sandra E. Martin, Content strategist, writer and editor

Informed by her rich and varied 25 years as a journalist and audience specialist, Sandra provides content strategy and execution services to a variety of clients, which includes heading family communications and content strategy for WE. Teaching the next generation of content specialists, Sandra is also a contract lecturer at Ryerson University’s School of Journalism in Toronto.

During her tenure as Editor-in-Chief of Canadian Living, the magazine won numerous accolades, including Gold in the Best Media Web site category at the 2015 Canadian Online Publishing Awards, and maintained its place as the most-read paid women’s lifestyle publication in print and online.

Previously, Sandra helmed the highly successful launch of Walmart Live Better/Vivre mieux Walmart, and served in senior editorial capacities at Today’s Parent. Her byline has appeared in the Globe and Mail, Cottage Life and MoneySense, among others.

Natali Tofiloski, Account Lead

With more than 17 years of experience in the advertising and communications industry, Natali has worked with some of the biggest brands in Canada in such varied sectors as automotive, technology, telecommunications, financial, consumer packaged goods, sports, healthcare and wellness, health promotion, retail and transit. She uses this diverse experience to tackle client goals with a fresh perspective and an open mind. Having started her career in the advertising industry, she continues to combine her passion for inspiring creative with her strategic expertise to not only get her clients exposure, but to reach the right audience.

Natali has also worked on brand development, advertising, social marketing and public relations campaigns for some of Canada’s most influential brands.

A native of Windsor, ON, Natali is a graduate of the University of Windsor where she majored in Communication Studies. She also earned a diploma in Business Advertising from St. Clair College of Applied Arts & Technology.

Alana Warner, Geriatric Care Communications Consultant & Social Worker 

For over a decade, Alana has supported vulnerable populations in need of medical care. She partners with patients and their families to navigate proficiently through the complexities of the Canadian healthcare system.

As a Social Worker at Toronto’s Women’s College Hospital, Baycrest Centre for Geriatric Care, Mount Sinai Hospital, Toronto General Hospital and Community Care Access Centre (CCAC), Alana honed both her advocacy skills and counseling technique. She learned that remaining focused under pressure and undeterred in seemingly impossible situations are key factors in aligning healthcare providers and optimizing medical plans as quickly as possible. While Alana does the legwork, families in crisis benefit from her calm and compassionate approach to working through strong emotions and tough decisions.

Alana has been described as authentic and highly committed. She’s been sought after by the city’s top social work teams, by medical and social work students as a mentor, and by Registered Nurses as a special instructor on the subject of Avoiding Compassion Fatigue. As an independent Care Coordinator, Alana is particularly effective because she “stays close” to her clients. She’s easy to reach, easy to speak with, and communicates case insights and progress frequently.

Alana holds a Masters of Social Work (MSW) degree from The Wurzweiler School of Social Work in New York, where she specialized in patient and family therapy. Her commitment to continuing education keeps Alana at the forefront of her profession, thereby ensuring her clients receive the very best.

About Felicity [Inspiring Communications]

Felicity is an award-winning virtual communications, content and public relations agency, where clients invest in brains, not bricks. Teams are comprised of seasoned communicators driven by business minds, and are custom-tailored with the right experts to achieve a client’s objectives. Felicity takes a unique “inreach to outreach” approach to harness a brand’s most important stakeholders and influencers in developing strategy and content that inspires action and drives bottom-line results. The Felicity Content Studios division enables brands to own their messages through journalistic-calibre storytelling delivered across a variety of platforms and formats. For more information about Felicity, please visit www.felicitypr.com.

Posted on: November 8th, 2018 by