Marketers are paying close attention to hipster moms. And it’s no wonder. According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). And...
Shane Schick is as an award-winning journalist, innovator and relationship-builder, with more than 15 years of experience in the technology sector. I first connected with Shane in 2011 while working on a PR campaign for Microsoft Canada. Today, Shane is the...
Most of us aspire, in some way, to do things we love while also benefiting or helping others. The influencer featured here has accomplished both quite impressively. We have been friends for years and enjoy working together today. She has inspired and motivated me to...
This year, I will use my time wisely and work efficiently. It seems this is my resolution every new year, and I suspect the same goes for many others, too. Often, it’s so we can spend more time with family, recharge with alone time, or do more of what we enjoy most....
I’m pleased to present our inaugural “Interview with an Influencer” column featuring a public relations leader and educator whom I greatly admire. I met Barry Waite during his tenure at Toronto-based PR agency, Strategic Objectives. He joined the firm in 1986 as a...
It turns out, this is not a trick question. I had the good fortune of hearing legendary Blue Jays pitcher R.A. Dickey speak recently at a fundraising event. He was articulate, inspiring, thought-provoking and engaging. A great storyteller. I found that many of his...
