One year of MarketWell, hundreds of marketing lessons I’ve been trying to counteract the heaviness of this third [tidal] wave by taking note of things to appreciate and celebrate. Later sunsets, getting take-out from a new-to-me local restaurant, and watching my kids...
Consumers are redefining wellbeing. Can you keep up? “New normal,” that tiresome early pandemic phrase, is beginning to take on new meaning as we begin to see the light at the end of the tunnel with vaccinations happening across the country. Even post-vaccine, life...
Can your brand become part of your consumers’ routines? As wellbeing marketers, we genuinely want our consumers to improve their wellbeing—we just hope they’ll make our brands a part of their lives in doing so. But how do we influence consumer behaviour? I’m...
4 Steps to Influencing Consumer Habits It seems like everyone is talking about the habits we’ve formed during the last year in and out of pandemic lockdowns. There are at least 15 new books about habits available for pre-order on Indigo and although it was...
Simpler times and straight facts: What consumers are craving As we weather winter flurries and a storm of (mis)information, it’s no wonder that Canadians are longing for ways to simplify their lives. But, delivering simplicity as marketers can actually be quite...
Time, money and sex: What are consumers craving? For better or for worse, pandemic life has changed consumer behaviour—and it looks like many of these are here to stay. In this issue of MarketWell, we investigate some of the small behaviours that are driving big...
