Latest wellbeing trend: Ghost kitchens Restaurants with no storefront, like online shops, continue to grow, thanks to the pandemic and the rise in food delivery services. What can we marketers learn from these virtual ventures? “Ghosting someone” in slang means to...
Are you ghosting your consumers? In our digital-first society, is it easy for consumers seeking your product or service to find you? And when they do, will they like what they see? Welcome to this edition of Marketwell, where we’ll zoom in on how ghost kitchens are...
The Check-up: Nerf’s Chief TikTok Officer search Nerf recently upped their social media game by running a campaign on TikTok searching for their new Chief TikTok officer, essentially the person who will act as the Nerf spokesperson and brand ambassador on the...
Gucci and Nerf rethink what wellness looks like What do Gucci and Nerf have in common? They are two of the brands we’ve featured in this edition of MarketWell because they are doing remarkable things in the world of wellbeing. Read on for a dose of inspiration. ...
Is trying to do too much jeopardizing your wellbeing? As wellbeing marketers we have a lot of responsibilities these days. There’s the weight we’re bearing in our personal lives: being a good friend AND caregiver AND partner AND parent AND teacher…the list goes...
Fact or Fad: how “clean” is causing a divide It’s not surprising that Gwyneth Paltrow and her Goop brand is causing controversy again. This time, it’s not about vaginal steaming or her one-cigarette-a-week habit. It’s about the word “clean.” Often used to...
