MarketWell Voices: How Climb Credit is supporting their consumers’ financial wellbeing Climb changed its positioning in order to resonate with the Canadian market. Can you describe that process and where you netted out? In late 2019, we shifted our positioning from...
Are you taking advantage of your consumers? We say this a lot: as wellbeing marketers, we have a responsibility to run successful businesses while taking care of our consumers—and simply selling wellbeing products isn’t enough. As you’ll find in this issue, wellbeing...
Are your consumers quitting? Wellness and wellbeing are not the abstract ideas they were even two years ago. Heightened anxiety, stress and a global pandemic have taught consumers what it means to be and feel well, to strive for and find balance in their lives. As...
The wellbeing of zero judgement I never miss an issue of the Globe & Mail Amplify newsletter, and find it lives up to its promise to “inspire[s] and challenge[s] readers by highlighting the voices and insights of women at The Globe and across Canada.” A recent...
MarketWell Voices: Amy Gibbons on how Canada Life shows Canadians that it cares This month we spoke with Amy Gibbons, Assistant Vice President, Marketing, Individual Customer (Insurance & Wealth) at Canada Life about how the company supported Canadians’ health...
The “collective effervescence”-wellbeing connection Who else has been relishing the freedom to gather with family and friends? To me, it feels at once novel and normal to do so. I want to make up for lost time and to get my fill of in-person social...
