The meteoric rise and unexpected, confusing disappearance of a viral video has been on my mind all day. Let’s start from the beginning. Smart, savvy female engineer notices that there is a serious lack of women in her industry. Builds a product – GoldieBlox – with the...
We often talk about how the job of public relations professionals has changed over the years. As the media landscape is constantly and rapidly evolving, the space for creative thinking has expanded. To stand out against the noise, we’re integrating new and exciting...
With recent confirmation from Facebook that teens “may” be spending less time on the site than ever before, brand marketers may start reconsidering how and where their budgets are spent on social media. But haven’t we seen this trend before? Despite the ubiquitous...
On October 17, 2013, the Felicity team met at Riz North in Toronto to discuss social media trends and socialize during our team ‘Social Social’. We started the day introducing new team members, highlighting recent client campaigns, celebrating new wins and planning...
What does it take to secure a media pass for a major event such as MasterCard Toronto Fashion Week? Presumably a following of 4 million engaged followers and an established level of influence that’s been recognized by social media websites such as Buzzfeed should do...
Communicating a company’s environmental and social performance to stakeholders in an authentic, transparent manner is now an essential component to recruiting and retaining employees, ensuring customer loyalty, and reducing reputational risks. In some cases, public...
