How to make 2022 better for your brand

How to make 2022 better for your brand COVID tests, masks and scanning proof of vaccination QR codes have become parts of our daily lives. It’s been a very strange year (two years, actually) and looking back as we move forward into 2022 feels a bit surreal. I’m...

How savvy are your consumers?

How savvy are your consumers? The pandemic affected the wellness industry in many ways. Some were negative, like the advent of conspirituality, and some were positive, like the growing interest (and spending) in wellness. Consumers are constantly being reminded to...

How to listen so your consumers will talk

How to listen so your consumers will talk Marketers often mistake communicating with their audiences as an exercise in sharing information, but great communication is actually about listening. From the success of the nap dress to Nerf putting a fan in charge of their...

MarketWell Voices: Samantha Diamond, CEO The Bird&Be Co.

MarketWell Voices: Samantha Diamond, CEO The Bird&Be Co. This month we spoke with Samantha Diamond, CEO The Bird&Be Co., a company revolutionizing the at-home fertility service market. In this issue she shares the personal inspiration behind Bird&Be Co.,...

Is wellbeing washed up?

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How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.