MarketWell Voices: Mallory McGrath, founder and CEO of Viive Planning This month we spoke with Mallory McGrath, founder and CEO of Viive Planning, a company that facilitates conversations around aging and end-of-life planning among families and loved ones. What does...
How to make 2022 better for your brand COVID tests, masks and scanning proof of vaccination QR codes have become parts of our daily lives. It’s been a very strange year (two years, actually) and looking back as we move forward into 2022 feels a bit surreal. I’m...
How savvy are your consumers? The pandemic affected the wellness industry in many ways. Some were negative, like the advent of conspirituality, and some were positive, like the growing interest (and spending) in wellness. Consumers are constantly being reminded to...
MarketWell Voices: Alyssa Rolnick, Co-founder of Zax’s Original This month we spoke with Felicity client Alyssa Rolnick co-founder of Zax’s Original about the origins and evolution of the brand and the trends she has seen in the last year. ...
How to listen so your consumers will talk Marketers often mistake communicating with their audiences as an exercise in sharing information, but great communication is actually about listening. From the success of the nap dress to Nerf putting a fan in charge of their...
MarketWell Voices: Samantha Diamond, CEO The Bird&Be Co. This month we spoke with Samantha Diamond, CEO The Bird&Be Co., a company revolutionizing the at-home fertility service market. In this issue she shares the personal inspiration behind Bird&Be Co.,...