Something smells funny: 48-hour antiperspirant

How to explain the onslaught of 48-hour antiperspirants and deodorants in the shopping aisles of the supermarkets and pharmacies of the nation? The ubiquity of these products—from category leaders like Dove, Degree, Secret, Sure, Speed Stick, RightGuard and...

Take your content to the people, or make them come to you?

The question of whether to publish blogs or video content on a third-party platform or to keep it on your own website is a hot topic these days. According to a  2014 PEW Research study, half of social network site users have shared news stories, images or videos, and...

Beyond Affiliate Links: The Power of Pinterest

Last week Pinterest announced they would be cutting off the use of affiliate links, a traceable way ‘pinners’ could share for retailers and then earn commission on the resulting traffic or sales. This has drawn the ire of many prominent beauty and fashion...

Making The Most of Inspiration Without Forcing Productivity

I have been working from my home office for nearly eight years—five of which I’ve also been juggling the chaos of motherhood. When I left a job at a magazine to work for myself, I was still very much programmed by the 9-to-5 way of thinking. Even though I wasn’t...

Finding a New Balance: Life After Kids (LAK)

LBK – life before kids! This is a common term that has come up frequently in conversations with friends and family as a mother of 4 kids, ages 11, 8 and 5 year old twins (their birthday is today!). Writing this blog post on my twins’ 5th birthday brings me back to the...

Is wellbeing washed up?

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How can I take my brand’s wellbeing story from languishing to flourishing?

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