How to explain the onslaught of 48-hour antiperspirants and deodorants in the shopping aisles of the supermarkets and pharmacies of the nation? The ubiquity of these products—from category leaders like Dove, Degree, Secret, Sure, Speed Stick, RightGuard and...
The question of whether to publish blogs or video content on a third-party platform or to keep it on your own website is a hot topic these days. According to a 2014 PEW Research study, half of social network site users have shared news stories, images or videos, and...
Last week Pinterest announced they would be cutting off the use of affiliate links, a traceable way ‘pinners’ could share for retailers and then earn commission on the resulting traffic or sales. This has drawn the ire of many prominent beauty and fashion...
I have been working from my home office for nearly eight years—five of which I’ve also been juggling the chaos of motherhood. When I left a job at a magazine to work for myself, I was still very much programmed by the 9-to-5 way of thinking. Even though I wasn’t...
Last week, Erica Ehm, founder of YummyMummyClub.ca, joined the Felicity team for a breakfast learning session to share her insights on the “10 Inconvenient Truths About Creating Branded Content With Influencers.” After her presentation, we sat down with...
LBK – life before kids! This is a common term that has come up frequently in conversations with friends and family as a mother of 4 kids, ages 11, 8 and 5 year old twins (their birthday is today!). Writing this blog post on my twins’ 5th birthday brings me back to the...