As a communications and social media specialist, I often get asked by clients and business owners how to successfully execute a social media plan. Based on this recurring inquiry, I’ve outlined 8 tips that should be considered by any business when looking to bring...
I recently caught up with a friend who also happens to be one of Canada’s leading voices on all things mom. As we chatted about our families and jobs, I realized that our offline friendship had originated from our online relationship on Twitter. While I know I’m not...
Fifteen years ago social media was almost non-existent. Imagine that. Profile pictures weren’t being uploaded with status updates to Facebook by individuals, let alone by government(s) and big companies. LinkedIn was just getting started and we’d definitely...
It’s been nearly three months since I arrived in London, England. When my husband came home last fall with the news of an opportunity to transfer abroad with his company for a year, it was a no-brainer. Though we love to travel, neither of us had been to Western...
Felicity was thrilled to work with Brightworks, a full-service creative marketing agency, to help build the public profile of its 5th annual Brightworks Innovation Day. President and founder Neil Follett started Brightworks in 2005 with the belief that agencies can do...
Last week, members of the Felicity team gathered for a learning session with Rachel Segal, Felicity’s resident digital strategy expert, who flew in from British Columbia to share her tips for using social media—particularly LinkedIn—as a business development tool. As...
