What do you get when you mix a parody of the Rob Ford scandal, an inspiring teen drama about a cancer-fighting figure skater, and…Wolfcop? A tough decision. That’s what I was faced with as a judge for the “Tweak my Plan” event, a part of the Playback Marketing...
There’s an art and a science to delivering outstanding client service. Reflecting on 15 years in the business, and simplifying things a whole lot to keep this blog post bite-sized, I’d suggest that successful client leadership can be boiled down to three C’s:...
Fall is full of fresh starts. Back-to-school. The commemoration of the Jewish new year. There’s something exciting about this time, and the promise it holds for the months to come. I suppose it’s human nature when you’re starting anything new to crave the comfort of a...
One of my roles at Felicity is to curate content for our social channels. With this, a large chunk of my time is spent reading through articles on the Internet and finding the most interesting and relevant stories to share with our network. In my weekly pursuits for...
It wasn’t long ago that there was talk that social media and the Internet would spell the death knell for the traditional news release. That hasn’t happened. The news release remains a common tool for getting attention. Just check CNW (newswire.ca) on any weekday and...
The 2015 Pan Am Games are in full swing and the city is abuzz with excitement—at least more than was anticipated. I’ve cheered the Canadian athletes on at a few events and have been wholly impressed by the experience. Everything from transportation to on-site...
