Three Ways To Improve Your Influencer Marketing Strategy

Despite ongoing backlash, influencer marketing is only growing. It’s estimated that in 2017, influencer marketing was a $3 billion dollar industry and by 2020, it will be a $10 billion dollar industry. That a lot of money spent on—and a lot of trust put into—people...

Why social media influencers deserve a little respect

I think social media influencers get a bad rap. Yes, I’m an influencer marketing professional, but I started my career as a journalist. And, if anyone is going to be skeptical of influencers, it’s journalists. When I went to school there were strict church-and-state...

Is wellbeing washed up?

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How can I take my brand’s wellbeing story from languishing to flourishing?

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