How to explain the onslaught of 48-hour antiperspirants and deodorants in the shopping aisles of the supermarkets and pharmacies of the nation? The ubiquity of these products—from category leaders like Dove, Degree, Secret, Sure, Speed Stick, RightGuard and...
Remember the rom-com plotline where the hero stumbles across the diary of his perfect woman and uses the information to transform himself into her ideal man? I recently experienced the corporate version of this when our team at Felicity assembled a panel of blue chip...
Is wellbeing washed up? Find out in our wellbeing marketing report