Something smells funny: 48-hour antiperspirant

How to explain the onslaught of 48-hour antiperspirants and deodorants in the shopping aisles of the supermarkets and pharmacies of the nation? The ubiquity of these products—from category leaders like Dove, Degree, Secret, Sure, Speed Stick, RightGuard and...

What clients want (and how to give it to them before they ask.)

Remember the rom-com plotline where the hero stumbles across the diary of his perfect woman and uses the information to transform himself into her ideal man? I recently experienced the corporate version of this when our team at Felicity assembled a panel of blue chip...

Is wellbeing washed up?

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.