Measurement is at the core of all businesses; it is how we know that we’re growing and moving towards the goals that we have set. Communications activities are a key driver of business growth. But what’s the best way to measure their impact? To dig deeper into these...
I am just a few weeks away from having my third baby in three years, and as a consultant, I am struggling with my mat leave plans. With my first, I was working full time at a PR agency and had the benefit of a full year of paid mat leave, thanks to the Canadian...
Image via Pexels The public relations industry is built on smart thinking, strategic planning and excellent client service. As seasoned communicators, we pride ourselves on being nimble, problem-solving powerhouses. But what do we do when we feel like there is no...
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