Simpler times and straight facts: What consumers are craving

Simpler times and straight facts: What consumers are craving As we weather winter flurries and a storm of (mis)information, it’s no wonder that Canadians are longing for ways to simplify their lives. But, delivering simplicity as marketers can actually be quite...

Time, money and sex: What are consumers craving?

Time, money and sex: What are consumers craving? For better or for worse, pandemic life has changed consumer behaviour—and it looks like many of these are here to stay.  In this issue of MarketWell, we investigate some of the small behaviours that are driving big...

Sex still sells: Embracing the new sexual revolution

Is sexual wellbeing the new sexual revolution? Romantic and innocent love usually takes centre stage around Valentine’s Day (think: kids exchanging cards), but just like everything else during the pandemic, it is going to look different this year. And it’s not just...

Latest wellbeing trend: Sexual wellness

Latest wellbeing trend: Sexual wellness The definition of self care is evolving and it looks like 2020, the year of isolation, meant that sex and self-pleasure were not only regular activities, but were talked about more than ever.  “Sex is a basic human need for a...

Can virtual meetings actually improve wellbeing?

It’s a new year, and I hope yours has gotten off to a healthy start. If necessity is the mother of invention, then the pandemic has been the mother of all sorts of inventiveness! We’ve been forced to think creatively to redefine “gatherings” in both our personal and...

Is wellbeing washed up?

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

As we look ahead with cautious optimism, consumers expect brands to play a role in enhancing wellbeing.

So what’s your brand doing? If you are taking action to contribute to wellbeing, do the right people know about it?

Fill in your details below to be emailed our checklist to make sure your wellbeing story will resonate with – and motivate – your audiences.

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.