MarketWell Voices: Alyssa Rolnick, Co-founder of Zax’s Original
This month we spoke with Felicity client Alyssa Rolnick co-founder of Zax’s Original about the origins and evolution of the brand and the trends she has seen in the last year.
Please share with our readers the story of how Zax’s came to be.
Zax’s Original was founded in 2007 when we were not able to find an effective treatment for bumps and bruises in mainstream pharmacies. After two years of research and development, we launched our first product—Zax’s Original Bruise Cream and we never looked back!
From there, our goal was to develop therapeutic skincare products that were made with natural ingredients that are pharmacist-developed and would be easily accessible. To date, our line of Zax’s Originals contains eight first-aid and skincare treatments worthy of your medicine cabinets and toiletry bags.
What would you say sets Zax’s apart from other natural skincare brands?
We’re not your typical skincare company. We make unique products designed to treat common skincare conditions that many experience. We’re a proudly Canadian, family-owned company committed to developing fast, effective, and no-nonsense treatments you can trust. Our holistic approach blends the best of traditional medicine with time-honoured natural remedies, for the most effective solutions available for you and your family.
We’ve been working together for just over a couple of years now. Can you share a bit about how Zax’s and your marketing has evolved and grown since then?
Since working with Felicity over the past couple of years, we’ve been able to establish a presence on social media, develop unique partnerships and be a part of wonderful marketing initiatives that have increased our brand and product awareness among consumers and influencers interested in skincare, beauty and health.
What changes have you seen to the wellbeing industry during the pandemic? Can you share your thoughts on some trends you’re seeing now? Ones to come? We’re curious given your unique POV as both a dietitian and a brand leader.
The Covid-19 pandemic has caused us to pay more attention to our health and wellbeing and the many factors that can affect it. It seems that people are now looking to live a more clean and natural way of life and that includes what they put on their skin. Consumers are looking for health and wellness products that they can use at home. When it comes to skincare and beauty, consumers increasingly want products they can use to treat their common skin ailments without having to go to a spa or salon. Offering products that are affordable during this economically challenging time is going to be very important as many more consumers are increasingly price conscientious.