On June 14, 2016, the second annual Felicity [Wo]Man Cave brand experience lounge was the place to be for two dozen of Canada’s leading and emerging brands, and 75 of the most influential female-targeted bloggers/creators and journalists in the country.
While many interactions between brands and these creators take place online, there’s nothing quite like convening IRL (in real life) to establish invaluable relationships. Toronto’s Berkeley Fieldhouse was transformed for a morning of inspiration, collaboration, and a little relaxation too.
They say a picture is worth a thousand words. So, we invite you to take a tour of our photo gallery to learn more about what the [Wo]Man Cave was all about:
At the Fibre 1 Slimdulgence Cafe Zone, guests were treated to a first look at—and a delicious taste of— the new Fibre 1 Cheesecake bars, in key lime and chocolate flavours. The Fibre 1 team was on site fulfilling cravings with beautifully plated better-for-you options, , which are delicious enough to satisfy anyone’s sweet tooth. The Fibre 1 Café was all about #Slimdulgence—indulgence without guilt!
Canada’s leader in the field of art, craft, and DIY hobby supplies, DeSerres asked participants “What Inspires You?” and encouraged them to take a break, reconnect with their inner artist, and colour off the page and onto canvases, puzzles and wine bags.
CanadaStays offered guests an escape to a cottage weekend, complete with Muskoka chairs, a fire pit, and a signature lemonade mocktail, along with great advice on finding and booking your perfect whole-home vacation for families of three to groups of 30!
Seventh Generation presented the #ComeClean Challenge, asking attendees to consider the ingredients in their laundry detergent (and other household cleaning products) and explaining how to differentiate between natural, environmentally-safe ingredients and those that tend to be more harmful.
Boo Bamboo took us to the beach, sharing sun safety tips for natural protection while sampling their awesome new spray sunscreen product, for adults and kids, that’s easy and safe to apply.
ECHOage brought their modern birthday party/gift-giving experience to life with balloons, cupcakes, and all the good feelings that go along with the charitable giving component of their service.
Umbra encouraged participants to “be your own designer,” sharing tips,tricks, and online templates that help transform any wall of your house into a gallery wall, using picture frames, unique clocks, wall planters, and shelves.
Ovarian Cancer Canada continued the momentum of their #ladyballs campaign, and compelled our guests to rally for additional funding of the most fatal women’s cancer in Canada. Women’s Brain Health Initiative shared the startling fact that women suffer from depression, stroke, and dementia twice as much as men, and 70% of new Alzheimer’s patients will be women, yet research still focuses on men.
Tired typing and texting hands were pampered on-site by Elmwood Spa with their signature mini manicures, celebrating the opening of their spa’s newly-renovated mani-pedi space.
The EntreprenHER Zone brought together female-led start-ups whose products and services delighted our senses, tickled our taste buds, and contributed to the greater good. There was no shortage of creativity and inspiration amongst these impressive women.
Guests and brands left the [Wo]Man Cave excited to nurture new relationships, follow up on exciting story ideas, and collaborate on future projects. It seems a morning in the [Wo]Man Cave was just what we all needed. Drop us a line here to learn how your brand can be a part of the next [Wo]Man Cave.