Did you know that upwards of 70% of female consumers make purchase decisions based on social media referrals, yet only 19% of Canadian women report having had a meaningful interaction with a brand on social media?
The missing link is personal engagement.
Enter the Felicity [Wo]Man Cave, an annual brand experience and gifting lounge tailored to lifestyle journalists, content creators, and bloggers. Held each spring, the event brings together some of Canada’s leading and emerging female-targeted brands with the influencers who impact female purchase decisions. The event gives attendees the opportunity to sample products, forge new and lasting relationships, and enjoy a morning of inspiration, collaboration, and relaxation too!
Exclusive access to A-list media and content creators
A cost-effective, high-touch way to earn coverage
An unprecedented collaborative opportunity to forge new relationships with consumers and the Influencers who drive their purchase decisions
An opportunity to connect with other like-minded brands
Access to a made-to-measure Felicity team that works with each brand to develop the creative concept, manage the project and execute every last detail
And much more!
Drop us a line to learn how your brand can engage your most influential creators.
2016 Event Highlights
75+ A-list journalists and bloggers in attendance including Canadian Living, Style at Home, Savvy Mom, The Yummy Mummy Club, and more
24 beautifully-designed, interactive ‘zones’ bringing each brand to life in a unique way
Delicious food & wine
Luxurious manicures and hand massages
Hosted in the urban-chic Berkeley Fieldhouse in downtown Toronto
[Wo]Man Cave 2016 Participating Brands
[Wo]Man Cave 2016 Social Media Coverage
Below is some of the social media coverage from [Wo]Man Cave 2016. Click on an image to see the post on Twitter, Facebook, or Instagram.
Don’t take our word for it… listen to what our attendees and participants had to say.
Check out our footage from
The Felicity [Wo]Man Cave 2015