Rolling out the red….toilet paper

Posted on: May 8th, 2014 by Felicity Team

Felicity is thrilled to announce that the International Association of Business Communicators is honouring our team with the 2014 OVATION Award of Merit for our successful public relations campaign for Renova. The OVATION Awards recognize excellent communications strategies in the Greater Toronto Area – and even with a record-breaking number of submissions than years past, our work was able to shine through!

We had a lot of fun working with Renova, a Portuguese company that was looking to break into the North American market with their signature brightly-coloured paper products. Felicity rose to the challenge and ignited buzz among design, style and hospitality influencers through media relations activities – including delivering gift bags with Renova samples, promoting George Brown College’s Nuit Blanche art installation featuring Renova product, as well as gifting a platter of red toilet paper to Beyoncé!

Renova_BeyonceWelcomeGift

A special shout-out goes to Wunderkind, our partner marketing agency who was a pleasure to work with, and of course to Livy Jacobs, Hailey Eisen, Lawrence Cummer, Kevin Morrison and Jamie MacLean, who led the charge on this account.