Shari Cogan | Account Lead & Media Relations Specialist
Shari has worked in the public relations industry for more than 20 years with extensive experience in media relations including media training and strategic planning.
Her passion for public relations and results-oriented attitude is evident in her proven record of accomplishments.
Shari has represented clients from a variety of industries including consumer goods, technology, beauty, health & wellness, entertainment and media including Starbucks, Dell and Rogers. In addition, she has worked closely with company CEOs to help launch products and services across North America, including Fusion Beauty/CLEAN Fragrance, Naturally Savvy and TruSweets.
Working at the frontline of media relations, Shari understands the importance and power for “out of the box” thinking. With her incredible media contacts and ability to create newsworthy stories she has the ability to generate the buzz companies are looking for. Having worked on the client and agency side, as well as managed internal PR teams and PR agencies around the world, Shari understands the need for good strategy, the importance of client service and imperative to deliver outstanding results.
Shari holds a Public Relations Certificate from Humber College and a H.B.A in Communications and Psychology from York University.