Robyn Feldberg | Consumer Marketing Specialist
An expert in consumer product marketing, Robyn Feldberg gained experience over her seven years at Kraft Canada, boosting sales for top national brands like Cracker Barrel, Kraft Natural Cheese, Crystal Light, Tang, Capri-Sun and Post Cereals. Robyn’s skill in launching new consumer products from concept-to-shelf, earned her high praise and industry awards while she negotiated and executed multi-million dollar celebrity endorsements and contracts for cross-category promotions.
Her strong business sense helped her to lead cross-functional marketing teams across North America, facilitate marketing plans in various regions, forecast sales volumes and manage finances for product launches.
Prior to joining Felicity, and fresh off the heels of her proudest accomplishment – being a mother of four – Robyn started an internet-based business, marketing a line of children’s wear targeting twins and siblings under the brand name Huddy Buddy. Robyn’s corporate business experience allowed her to take the brand from concept to celebrity babies within 90 days of it’s launch, with features appearing in People, Us, and Life & Style Magazine.
Robyn holds an HBA from the Richard Ivey School of Business at the University of Western Ontario, where she graduated in the top 15% of her class.