Rachel Segal | Digital & Social Media Strategist
An accomplished business professional with a broad range of digital and social media experience, Rachel Segal’s specialties include community management, content development, website architecture/usability and blogger relations. She is also skilled in issues management and handling digital crises.
Previously Rachel held the position of Director, Digital at one of the Canadian offices of one of world’s largest PR agencies, leading digital strategy for consumer and healthcare accounts. Prior to that, Rachel held marketing and publishing positions in Los Angeles and Toronto.
Some of the brands on which she’s worked include Tylenol, Benylin, Benadryl, Nicorette, Nicoderm, Johnson’s Baby, Motrin, Kraft ‘What’s Cooking’, Knorr, Axe, Brita, Barilla, Lipton, Red Rose, Tilley Endurables, Huggies, Starbucks, eBay, and JELL-O.