Lisa Bednarski | Creative Strategist
The world of marketing communications is changing at warp speed, but one thing remains constant — the need for inspiring creative platforms built on a sound strategy. Lisa Bednarski is a seasoned professional with 20+ years’ integrated marketing communications agency experience working with B2C and B2B clients from a cross section of industries. She specializes in the design of strategic and creative campaigns that hit the paid/earned/owned sweetspot, reach consumers at every point in the sales funnel and are social and digital by design. Lisa’s ability to dive in and develop a winning strategy and creative platform then sell it through in a room sets her apart in the field. Her creative strategies are inspired by insatiable curiosity, a life long obsession with current events and pop culture, observations made of people and places in travels around the world, book reading, movie watching and the occasional quality television binge watch. Not to mention dark roast coffee.